The extra Mr. Bozzi thought of it, the extra he realized that a lot of his identification got here from others. He was “the son of” on the Palm. In 2016, Mr. Bozzi married Bryan Lourd, the omnipotent Hollywood agent, and have become “the husband of.” In movie star tabloids, Mr. Bozzi has lengthy been recognized as “the most effective good friend of” Andy Cohen, the boisterous media character; they’ve been BFFs for practically 30 years. (Sure, Mr. Diller has hosted them on his yacht.)
“These relationships are extraordinarily necessary to Bruce,” mentioned Sarah Jessica Parker, who has been near Mr. Bozzi because the 1990s. “However a lot of his Palm life was about others — all people else, all people else — that I feel he needs to be his personal particular person and be seen as his personal man.”
‘James Bond in a Homosexual Bar’
Mr. Bozzi toyed with opening a restaurant of his personal, possibly a boîte with the speakeasy vibe of the authentic Palm. He checked out actual property in New York’s theater district however determined towards it. “I nonetheless have too many wounds from the opposite,” he mentioned.
Mr. Bozzi and Mr. Lourd, who stay in Beverly Hills, even have a 14-year-old daughter. “I don’t wish to be an absentee father,” Mr. Bozzi mentioned quietly. “I virtually by no means noticed my dad as a child.”
As a substitute, he has got down to change into a liquor magnate and star podcaster.
Mujen Spirits, based by Mr. Bozzi and a good friend, Sondra Baker, started rolling out in November. It’s a line of Japanese shochu, a colorless and odorless spirit distilled from rice. Ms. Baker’s husband, Kenneth Orkin, a start-up investor and entrepreneur, can be a Mujen companion. The moneymaking alternatives are attractive: Casamigos, the tequila model fronted by George Clooney, bought in 2017 for roughly $1 billion, and Aviation American Gin, co-founded by Ryan Reynolds, traded in 2020 for $610 million.
Mujen acquired a burst of publicity on Dec. 31, when Mr. Cohen and Anderson Cooper drank it whereas internet hosting CNN’s “New Yr’s Eve Stay.”